MOBILE FIRST MEANS WHAT? IT MEANS SMS FIRST, OF COURSE. THE ONLY GORILLA IN MOBILE… IS SMS TEXT MESSAGING OF COURSE. 4.5X BIGGER THAN TOTAL GLOBAL SMARTPHONE APPS ‘ECONOMY’ (source: http://communities-dominate.blogs.com)
Keypoints:-
- There are more mobile phone accounts than humans alive.
- SMS text messaging is used by 75% of all mobile phone users on the planet by SAP latest numbers February 2015.
- SMS text messaging today in 2015 has more than twice the active user base than total installed base of all smartphones across all OS platforms, whether they use apps or not.
- If you are now pursuing a mobile strategy, and are thinking ‘mobile first’ of course you have to go SMS first.
DIGITAL REACH IN 2015 OF ALL HUMANS ALIVE (7.2B PEOPLE)
| DEVICE | USERS | % OF HUMAN POPULATION |
|---|---|---|
| iPhone | 300 million download iPhone apps | 4% |
| Tablets (any OS) | 600 million | 8% |
| 900 million | 12% | |
| Facebook on mobile | 1200 million | 17% |
| Skype | 1200 million | 17% |
| Android | 1300 million | 18% |
| Facebook (all tech) | 1400 million | 19% |
| PCs (all types) | 1500 million | 21% |
| eMail on mobile | 2200 million | 31% |
| Mobile internet | 2200 million | 31% |
| eMail on any tech | 2500 million | 35% |
| Internet on any tech | 3000 million | 42% |
| SMS | 5400 million | 75% |